Why Most Websites Feel Like Work
A lot of websites don’t feel broken.
They just feel like effort.
Effort Is Subtle
It’s not always obvious.
But you feel it when:
You have to reread You have to search You have to think
That’s effort.
Effort Reduces Engagement
The more effort required:
The fewer users continue.
This Is Cognitive Load in Practice
(Connected to: Cognitive Load: The Hidden Conversion Killer on Most Websites)
Users Prefer the Easier Option
Even if it’s not better.
Even if it’s not perfect.
Easier wins.
Reduce Effort Everywhere
Messaging Navigation Structure
Each improvement compounds.
Less Effort = More Action
That’s the pattern.
Every time.
