The First 5 Seconds: Where Conversions Actually Begin
Conversions don’t start at pricing.
They start at first impression.
If your above-the-fold section lacks:
Clear positioning
Obvious outcome
Defined audience
Momentum drops immediately.
(See: Conversion Momentum: Why Most Funnels Leak Before Pricing.)
Users should know within seconds:
What you do
Who it’s for
Why it matters
If they don’t, pricing won’t save you later.
